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WHY WE STARTED ELLIXI
Our goal is to provide people with hassle-free, high-quality, customized makeup. Finding the right makeup can be hard, and we want to make that process enjoyable.
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We wanted to create more options when it comes to cosmetics. People have unique skin and different needs, and makeup should reflect that. The same formula in makeup products doesn’t work for everyone, so we created customized foundations and concealers to fill that void.
HOW ELLIXI WORKS
At its core, the foundation is a paint: a base and pigment. We created different bases for different skin types, meaning a different formula for acne-prone skin, sensitive skin, oily skin, dry skin, and normal skin. The consumer would then be able to select the shade (pigment) they need for their foundation.

